Özet:

The intention of establishing a business, which is considered to have a superior predictive capacity than the individual or contextual factors, is a purpose-oriented and planned individual behavior, does not always result in establishing a business behavior. This “distancy” arising between intention and behavior indicates the need to strengthen the concept of entrepreneurial intention. In this study conducted by theoretical discovery method, the acceptance in the entrepreneurial intention models used in measuring the potential of individuals to be entrepreneurial and forecasting entrepreneurial behavior, based on the objective-oriented behavior theories, is criticized in theoretical framework and associated with the process of formation, desire and motivation concepts of entrepreneurial intention. Relationships established between desire, purpose and behavior in the fields of social and naive psychology and action philosophy are integrated into the concept of entrepreneurial intention, the formation of intention is defined as "decision" and linked to the aim driven. Thus, it is claimed that the inclusion in the present conceptualization of the intention to establish a business "with what intention" will improve the entrepreneurial intention models. The study, in addition to the theoretical feedback on strengthening the concept of entrepreneurial intention, also has the practical feedback as it underlines the need to develop incentive mechanisms towards entrepreneurial desirability. Keywords: purpose, desire, entrepreneurship intention, business establishment, motivation