Abstract:

In Malaysia, the prospect of an intangible asset (brand) serving as one of an organization's key resources is becoming increasingly broad, it will be impressive if the Malaysian business environment is investigated to explore the value of the intangible asset. In recent years the Malaysian government has shown considerable attention to the establishment of new intangibles in the business environment where it leads to the allocation of RM200 Million for the innovations. The subject intangible asset has become interested especially brand in the Malaysian business environments. Therefore, this study aimed at exploring the value of Malaysian intangible asset (brand) of top 10 valuable brands (intangible asset) in Malaysia to attract attention to intangible asset investment and to also show the contribution of the brand to the enterprise, the study adopted the quantitative research method where secondary data are extracted from the annual valuation report of brand finance for five consecutive years from 2015 to 2020. Exploratory and descriptive analysis was demonstrated using the monetary value, sectors, and brand rating. The result shows that Petronas has become the best value brand (intangible asset) among the top 10 valued brands in the Malaysian business environment with the worth of $9480, $10,024, $10,596, $11,501, and $13,318 where brands such as TM, Maxis, Celeb being the 10th with the monetary value of $1094, $1080, and $1273 respectively it was concluded from the result that monetary value of the intangible asset continues to be increasing likewise the contribution to the total enterprises increase.

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