Özet:

Food producers and retailers need to take more attention to being customer-oriented in order to a competitive advantage in the competitive modern market and to continue their activities. Being aware of the preferences and perceptions of consumers is beneficial to improve market shares and to avoid unnecessary supply chain operations. The aim of this study is to reveal the hierarchical structure of successful criteria determined in order to be customer-focused in the management of the meat supply chain and to classify these criteria according to the influence and influence forces. The literary research aimed at this purpose has compiled the criteria that affect the customer’s behavior of buying meat to be related to supply chain management. Later the relationships between these criteria were studied with interpretative structural modeling and MICMAC analysis. The results of the analysis have developed a hierarchical model between the criteria that have complex relationships and determined dependent/independent criteria. According to the results obtained, the other criteria of packaging and traceability are the criteria with the highest impact power and the lowest impact level than the other criteria.

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