Özet:

Quality of experience is the benefits and results that people experience as a result of participating in a tourist activity. The unforgettable tourist experience is the positive memory of the experiences experienced after participation in this activity and the reanimation in the mind. In this direction, the outcomes of quality of experience have a significant impact on the unforgettable tourism experience. This study aims to measure the impact of the quality of experience of indigenous tourists visiting the Cape Town region on the unforgettable holiday experiences. In accordance with the purpose, 416 indigenous tourists face-to-face surveyed using the survey technique from quantum research methods. The application form consists of three sections. The first section includes questions about determining the socio-economic and demographic characteristics of the participants. In the second part, the experience quality scale consists of 9 items, and in the third part, 20 items aimed at determining unforgettable tourism experiences. The data collection process was carried out in the Cape Town region between June 10 and October 24, 2022. The data was analyzed using the SPSS Statistics 25.0 program. In data analysis, identifiable statistics, correlation, simple and multiple linear regression analysis have been used. According to the results of the analysis, the quality of the experience has been determined that the educational, entertaining and escape dimensions have a positive impact on the unforgettable tourism experience. The .

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