Özet:

Recently, brand value is an increasingly important issue for marketers and companies operating in many sectors. As a result of the integrated marketing communication work, various strategies are developed on ads that are published to increase brand value and reach more customers. In this respect, different advertising models in the academic literature and social networks that are contact wonders of the twenty-first century help marketers to reach these goals. In this study, Facebook ads, which are published by AnadoluJet Airlines that generally serve in domestic market as a trademark of Turkish Airlines, were examined and the contents were analyzed by means of descriptive analysis according to an advertisement-planning model, “Rossiter Percy Grid (RPG)”. Aim of the study is to understand whether or not the ads of AnadoluJet fit with RPG for creating brand attitude and to contribute marketing research in the advertising literatüre.

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