Özet:

Advertising is a holding tool of different importance in terms of business and consumer. While meet their products with consumers through advertising, consumers are also aware of their products through advertising. The concept of advertising, which is closely concerned with business, consumers, and media, has shown a great development in the years in the industry as well. Today, the importance of the advertising sector is increasing every day due to the increasing competition, the distances between the manufacturer and consumer. In recent years, the increase in advertising scales has made the advertising industry more popular, making social media platforms an integral part of everyday life. Therefore, the study has been conducted a swot analysis towards the advertising sector, pointed out the strong and weak aspects of the advertising sector, what opportunities and threats the sector has and the advertising sector’s situation in our country has been attempted to reveal. The study aimed at drawing a photo of the advertising industry in Turkey and the result of this photo was presented suggestions to the sector.

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