Özet:

Tourism has an important place in the service sector. Nowadays, people’s holiday concepts change, but it seems that their holiday needs don’t change under any circumstances. To see new places, people need to go from one place to another to experience different experiences. In recent years, more commonly in place of a short-term night stay at the destination, although it is not a citizen of that country, there are permanent settlements or tourist behaviors known as "centric tourists" or "centric foreigners" who spend a certain part of the year there. Whether long or short, it depends on how people perceive where they go for a vacation or whether they go again or not. Therefore, studies aimed at the detection of the destination image perception are often found. In literature, there are studies aimed at measuring the destination image perception of sections such as tourists, local people, hotel managers, local governments and tourist guides. However, there was no study aimed at the identification of the destination image perceptions of settled foreigners living in a area with the purpose of the study. For this purpose, two people from the United States, including five inhabited foreigners from Mexico, Ireland and Ukraine, have been held half-structured deep-interviews. The answer given is analyzed with the MAXQDA data analysis program and aimed at determining the basic elements of the image perception of the Kuşadası. According to the research results, the elements that make up the image of the Kuşadası are mainly natural resources, such as climate, beaches and sunset views, safety, transportation ease, health services and the social environment, the topics that can be developed while cleaning and increasing activities in the winter months. There are also uncertainty about the image of a common destination.

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