Abstract:

Today, the cooperation of capitalism and advertising industry force designers to choose the eco-friendly or non-eco-friendly side. The fact that the pragmatist character of design deteriorated due to capitalism and focused more on consumption has brought harmful consequences in visual and ecological terms. Graphic design products, which determine our views of brands, products and our aesthetic perception, are reduced to the role of supporting the consumer culture. The fact that the cooperation of graphic design with advertising industry in local and global contexts has prioritized economic motives has caused cultural, ecological and aesthetic problems. Graphic design products which prompt to unnecessary consumption and advertising campaigns promoting these products create a new form of culture and huge piles of garbage and threaten the ecological future with chemical wastes. It is therefore important to determine the connection between consumer culture, as one of the responsible parties of increasing environmental pollution, and advertising and design process. There are few studies on how advertising industry and graphic design affect the consumption trends of masses and the ecological harms they cause. In order to prevent visual and ecological pollution during design process, it is necessary to investigate its connections with different disciplines. In this study, the cyclical relationship between graphic design trends, advertising industry, consumer culture and ecological and visual pollution were examined through literature review and results and solution suggestions on the subject were determined with a qualitative research.

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