Özet:

In today’s competitive conditions, need to continuously measure their performance in order to protect their current market share and gain a share in new markets. It’s very important for to use marketing and logistics activities effectively within the scope of customer-oriented modern marketing. The aim of this study is to measure the efficiency with Data Envelopment Analysis (DEA) of in the FORTUNE 500 list, which are operating in the logistics services in Turkey, for 2016 and 2017. In addition, in this study, The concept of logistics which is an important function between production and marketing departments and its relationship with marketing has been tried to be explained. In the efficiency analysis, 9 enterprises have been measured. As a result of the efficiency analysis, 3 enterprises in 2016 and 5 enterprises in 2017 have been found to be efficient.

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