Özet:

When we study the advanced technology, production and consumption cycles, we see a customer-oriented approach to the end of the twentieth century. In this process, it has become important to satisfy the expectations, desires and needs of customers. But in the sectors and the loyal customer, as well as the cost of acquiring new customers and the imitation of goods/services has made new applications compulsory. It seems that customers tend to create loyal customers with loyalty cards with a micro-cip processor in order to study, record and store their purchasing behavior. Firstly by airways companies, later on, the popularity of loyalty card applications appeared in almost every area. Many small retail companies that sell many goods and services together seem to start their loyalty card applications in order to get their customers, to reduce their holding costs. For this purpose, the research was done on customers with a retail company’s loyalty card application. The data obtained has been analyzed in a computer environment.

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