Özet:

The main purpose of the paper is to comprehensively study and analyse theoretical aspects of management of business activity of enterprises, revealing their main disadvantages and differences. The research methods will allow developing a categorical apparatus for the management of business activity of enterprises. Methodology. The research is based on the analysis of scientific works of domestic and foreign scientists and economists concerning business activity as an economic category and its management, approaches and directions of such management. Results of the research are showed that management of business activity covers various areas of activity of enterprises. Such areas can be production, financial, innovative, social, environmental etc. In the process of analysing economic literature, it is determined that most scholars focus on two main aspects of managing business activity: socioeconomic management and management of the efficiency of economic activity. It is determined that each aspect of management of business activity is characterized by appropriate methods of conducting. Among methods of socio-economic management of the enterprise are followed: material and moral stimulation of personnel; social regulation; economic calculation; balance method; method of financing; price regulation; lending. Considered also psychological and organizational-administrative methods for the management of business activity. The second aspect of management of business activity aimed at managing the efficiency of economic activity is characterized by the achievement of the necessary discursive effect that is the direct satisfaction of the owners of enterprises. The article also substantiates the importance of studying tools of managerial influence on the business activity of enterprises, which in the process of research are divided into five main groups: economic, ecological, financial, psychological, and management audit. Practical implications. Modern scientific scholars are characterized by the insufficient development of views on the management of business activity of enterprises since it distinguishes only two of its main aspects: as socio-economic management and management of the efficiency of economic activity which differ in methods and ways of management. Therefore, an enterprise cannot carry out an effective assessment of the factors that effect on the level of business activity and make quality management decisions. Value/ originality. Research of theoretical aspects management of business activity of enterprises allowed formulating the actual definition of this category. The author’s interpretation of this definition is characterized by systemic and comprehensiveness and logically outlines the main management actions, their focus, and the period of applying, that is the novelty and relevance of the research.

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