Özet:

This study aimed to examine the effect of internal marketing on work engagement by focusing on sports organizations. The data were obtained from the employees of public organizations providing sports services in the western region of Turkey. The study used the IM-11 scale developed by Yildiz and Kara (2017) to measure internal marketing and UWES-9 scale developed by Schaufeli and Bakker (2006) to measure work engagement. The results of the analysis showed that internal marketing significantly and positively increased the work engagement levels of the employees (β=0.552 p<0.01). This result revealed that internal marketing practices in organizations are an important instrument that increases the level of work engagement of employees.

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