Abstract:

As the competitive pressure increases in the era of globalization, it has become important for exporting companies to create effective strategies for products and services to be sold in foreign markets. With increased competition, the strategic benefits of exports become as important as economic aspects, and therefore marketing strategies stand out as a critical determiner of the company’s performance. In this study, the aim of the exporter companies is to examine the marketing frame strategies towards international markets, the impact on the company’s export performance according to sectors. The work sample includes 249 export company managers in Istanbul, which can be easily reached through the sample method. The analysis of the data obtained through the survey used the SPSS 21 program. Correlation and regression analysis finds that international marketing karma strategies are related to export performance and affect export performance. The impact levels according to sectors have been studied with different regression models and compared.