Özet:

The global financial system and capital markets offer new opportunities for in search of resources. Companies that cannot be integrated into this system can solve their resources through debt to maintain their assets in intense competitive conditions. When the cost of debt rises, the funding expenditure destroys the financial statements of the companies and can negatively affect the good performance of the companies. As public supply reduces corporate debt costs, it provides many new opportunities to enterprises, such as corporationalization, additional resources, market value and public market value. The aim of this study is to reveal the role of market value and public market value, which arises with the company’s share of the public, in the performance of the business. In this context, market value and public market value are determined as an indicator of business performance; the importance and role in business performance, together with the activity profit, the sum of self-source, the invested capital, Tobin Q and net debt, has been studied. In the study, two methods were used to determine the level of importance and compare the company. The first method is the "Normalized Maximum Values" method used to compare performance indicators. The second method used in the research is the MOORA technique, which is one of the multi-critical decision making techniques. According to the findings obtained from the study that the enterprises listed in the Istanbul Stock Exchange Public Arz Index were addressed, the public market value was found to be more important than the market value. It has also been found that with a high public opening level perform better than other with a relatively low public opening level. As a result, in this study, it is found that the public market value of all enterprises traded in the public supply index increases the performance of the enterprise. Therefore, in light of the findings obtained from the work, it is possible to say that publicity will be beneficial for.

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