Özet:

Personal care products are used for personal health and hygiene. The rising disposable income and increasing awareness in rural areas increases the use of personal care products as per their purchasing power. Personal care product manufacturing companies are also launching smaller sachets with lower prices to match the affordability of the rural population. The present research was conducted to achieve the objectives of finding out awareness and adaptability of rural women consumers towards personal care products as well as various factors which restricted rural women to use the personal care products. The research work is based on primary data collected from rural areas of the Jalgaon district in Maharashtra state. The primary data was collected from 140 women consumers of personal care products through a structured questionnaire. The collected data was analysed by SPSS tools. Various media play an important role in the awareness programme of personal care products, but there are still some factors that restrict rural women from using the personal care products

Anahtar Kelimeler: