Özet:

There have always been differences in values judgments, thinking structures, life views and lifestyle between different age groups. These differences become more dynamic over time, deviations between groups grow, and characteristic characteristics become more evident. Technological developments have accelerated these processes of change and expanded their effects. Therefore, the subject of the generation is addressed in different disciplines and the research is increasingly multiplied. In the business field, it is also important to study generations in particular in marketing and human resources. Generation Z has become the center of the work of the generation because individuals have begun to be involved in the business life by completing their educational life and attracting attention with their different characteristics. Managers who want to turn the potential of this generation into performance want to better understand the members of the generation. In this study, the aim is to determine whether the motivation and career perceptions of young people representing the Z generation differ according to their demographic characteristics, whether there is a meaningful relationship between motivation and career perceptions. The study was conducted with 395 participants who were selected using the easy sampling method from people belonging to the generation Z. The data obtained from participants through the survey method was evaluated with the help of the SPSS package program. As a result of the frequency-percent analysis, t test, one-way variance analysis and correlation analysis, the hypotheses that Z-generation individuals are statistical differences in business life motivation and career perceptions according to demographic characteristics and that motivation tools and career perceptions have a meaningful relationship are partly accepted.

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