Özet:

With the introduction of the Information Technologies Age, the use of web2.0 technologies has led to changes in traditional communication models and all societies around the world have begun to come together on internet networks. As a result, human changes have been reflected in commercial activities and the need for digital marketing methods has emerged in addition to traditional marketing practices. The level of use of information technologies by businesses shapes their commercial activities and contributes to their presence in world markets. Businesses have to use information technologies effectively in order to optimize input and output efficiency in product and service acquisition processes. Businesses in the Information Technologies Age In addition to innovation, it should be organized with production, marketing and accounting departments. The research deals with the issue of what businesses should do in the face of the necessity of adapting to the changes that emerged in the Information Technologies Age. While explaining the emergence and historical development of marketing, the importance of today's technologies for businesses is mentioned. The aim of the article is to deal with the issue from a conceptual perspective in terms of digital marketing and to guide businesses that serve as a catalyst for national economies.

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