Özet:

The achievement of a successful internal security service and the capture of goals is not independent of social acceptance and human relations. The success of the internal security officers’ activities is also dependent on their strength, sustainability and expectations and acceptance for the future. The social perception is shaped according to security strategies from the past to the present in the framework of the policies implemented by the states. From the presentation of information to the public, to the relations with the media, from the body language of the security officer, who is the representative of the public authority at the scene of the incident, to the speech style, many elements are the factors that influence the formation of this perception. The content of communication materials, slogans, the body language in the photographs, speaking in the internal security management are important factors for the persuasion of public relations. In this study, the concept of internal security is first explained by a convincing-based approach from the perspective of public relations. Secondly, the General Command of the Jandarma 170. Four poster prepared for the year and 171 of the Turkish Police Organization. By selecting the typical state sample from the six plaque-purpose sampling methods prepared for the year, the content analysis was carried out independently by two researchers. Then two of the children’s visually used posters were selected and reanalysed using the visual indicator analysis method. Thus, it provides more detailed information on the design understanding and concept with the codes transmitted by direct or indirect messages on the posters. In the study, it was presented recommendations for the implementation of internal security services.

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