Özet:

Video games, which are interactive and entertainment-oriented cultural industry products, are discussed about whether they are the source of violence and aggression. The aforementioned discussion becomes more evident with the new generation video games within the possibilities offered by new media technologies. On the basis of this discussion, the promotional materials for the latest or upcoming new generation video games were analysed in the context of violence components and patterns. Therefore, the most anticipated 10 video games were selected with a judgmental sample and 24 promotional videos of these games in different formats were examined in descriptive, categorical and contextual dimensions. In the analyses, it is seen that the new generation games are generally produced for adults, and with this view, they turn violence into a “sales language.” The narrative of violence, which appears in the general pattern and rate in the game promotions, takes place in the atmosphere of the alternative / fantastic universe; human and humanoid beings (anthropomorphism) predominantly represent the sides of violence. On the other hand, this situation does not eliminate the operational aspect of violence, the flow of violence passes to life in a physical and collective manner. The texture of violence, which gains legitimacy on grounds such as “survival” and “community management”, can produce indirect learning contexts accompanied by components such as “dystopia”, “fictional reality”, “tension” and “technological equipment.”

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