Özet:

The purpose of the study is to determine the consumers' perception of the risks, utility, ease of use and the impact on the enjoyment, satisfaction and intention of use. In addition to this main objective, the other objectives of the research are to identify the demographic characteristics of individuals who are subject to the research, to identify their perceptions of mobile shopping practices, to measure their satisfaction and intentions to use. The data collection method has been selected. The survey work is made using the sampling method. The main mass of the study consists of participants aged 18 and older living in the Erzurum province borders. After the erroneous and missing answers of the survey applied to 412 people, 389 survey forms were subjected to evaluation. The multiple regression analysis has shown that it has an effect on the usefulness detected, the ease of use detected and the intention of use and satisfaction of the enjoyment detected. It has also been concluded that although the detected risk has an impact on satisfaction, it has not been found to have an impact on the intention of use. 7 of the 8 hypotheses identified for the study accepted 1 was denied. The risk that participants perceive when using mobile shopping apps is high. With the risk reduction, the use of applications will increase. In the development of applications, recommendations have been developed that the customer satisfaction can be increased by paying attention to criteria such as design, simplicity, ease of use, speed, user-friendly.