Özet:

The objective of this research was to study the approaches and styles of tourism management of the Thai Herb Community to promote tourism in the Herbal City of Saraburi Province. This research used the qualitative research method by collecting the information on theories, concepts, knowledge, and related researches. The primary information was studied by interviewing the key informants including the executives and personnel from government agencies in Saraburi Province, local administrative organizations, private sector totaling 11 persons. The research result revealed that the systematic knowledge management for the project of research knowledge management for community-based and social use would be the project that could create sustainability by transferring knowledge and technology. The project implementation team has accumulated knowledge to the target audience who is the policy maker and practitioner in the government agencies in Saraburi Province, local administrative organizations, private sector, communities, and people in the area through the organization of training and seminars on the research results to transfer knowledge about tourism management of the Thai Herb Community to elevate tourism and promote the development of Herbal City of Saraburi Province. The research results revealed that the approaches were that the tourism in Saraburi had the potential with distinguishing features of agricultural tourism. These could be combined with herbal resources to be used as a selling point for public relations of tourist destinations, community tourist sites/Herbal City. The concept of marketing mix was used along with promoting strengths, correcting weaknesses and style which was to do activities through (1) the main activities in the preparation of raw materials, tourism management, readiness to support tourists and services, (2) the supporting activities were such as technological development, human resource management, and the basic infrastructure of the organizations..

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