Özet:

In today’s marketing world, brands and services use various ways in advertising to distinguish themselves from their competitors, to be remembered and to prove their credibility. Another method used by brands and services to distinguish themselves from competitors is to include humor and comedians in advertisements. Here, the goal is to attract the attention of the consumer and ensure that the brand was in the mind of the consumer. One of the sectors that use this situation most commonly is the financial/banking sector. In this study, the effects of humor and use of comedian in television commercials in the banking sector are examined. Within the scope of the study, related literature has been searched about advertising, television advertising and humor in advertising. The financial sector of "Business Bank of Turkey 92 years old" advertising films are examined with theme analysis and examined. In the commercial film, which the features of the bank are emphasized with the use of humor and comedian.

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