Özet:

Education should be viewed as supporting students in learning to use the tools for formation of meanings and constructing reality in order to better adapt to the real world. The article is devoted the changes in thinking of biology education according to civilization challenges: media and culture. The different theories which show for the reason for the crisis from one hand and speed development of civilization from another have been presented in the article. Research issues have been focused around the question: What educational strategies should one accept in the face of such state of thing? While verifying the research hypothesis assuming that biology teachers should initiate scientific dialogue and create a certain bridge between science and the society first in connection with social aspects of the new forms of communication among others ICT tools were used. The servey research among secondary school students, biology students and teachers was conducted. The results of pedagogical observation aiming mainly at the analysis of processes connected with mass media aided biology teaching and learning also play a very important role. Conclusions drawn from research results and literature allowed the elaboration priorities for biology education in the contemporary world of media.

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