Özet:

ABSTRACT Health services are provided by various institutions and organizations, including private, non-profit private and public, in many countries of the world. These healthcare businesses with different ownership follow their own policies and strategies to gain competitive advantage. The most important criterion to provide competitive advantage in today's businesses is to differentiate from competitors. In recent years, businesses have been investing in intellectual capital and knowledge management in order to reveal this differentiation. Purpose: In this study, it is aimed to reveal the mediating role of knowledge management in the relationship between intellectual capital, corporate reputation, and corporate performance. Method: Questionnaire method was used to collect data in the study. A survey was conducted with the managers of health enterprises operating in Istanbul. Factor analysis and reliability tests were applied to control and understand the accuracy of the survey results, and structural equation modeling was used for mediating effect analysis. In this context, "the mediating role of knowledge management" was analyzed with mediator effect analysis. Findings: According to the analyzes, it was concluded that while intellectual capital has a positive and significant effect on corporate reputation, knowledge management does not have a significant effect. As a result of the analyzes made for the mediation effect of knowledge management, it has been determined that knowledge management has a mediating role between intellectual capital and corporate performance. Originality: Recently, the importance of information in businesses is increasing day by day and the management of information is gaining importance. Determining the value of knowledge in businesses and determining its role between intellectual capital and institutionalization will be decisive in competition. Keywords Intellectual Capital, Corporate Reputation, Corporate Performance, Knowledge Management, Health Sector. JEL Classification: M1, M12, C12

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