Özet:

It is said that Indian investors’ investments run on sentiments hence this paper aims to identify the impact of Investors’ biases on decision making skills of women pertaining to Equity segment. Equity is supposed to be a long-term investment for mobilization of savings from the investors’ pocket to investments in corporates. As equity is a long-term investment it involves elevated risk but also ensures high returns in the form of capital appreciation. In the current times when females are also earning handsome money through their ventures, they are also looking for a long-term investment in the form of Equity. The objective is to analyze the impact of behavioral biases on decision making skills of women when it comes to long term investment in Equity. The opinion of women investors was collected through a 5 pointer Likert Scale on the impact of Investors’ biases on Decision Making Skills of Women Investors in Equity Segment. The author used Linear Regression model to build this logical framework. The study revealed that the impact of investors’ biases on decision making skills of women investors in Equity segment is statistically significant and it reconfirms that the personality traits are responsible for decision making process be it in general parlance or in case of investment decisions. This study has tried to analyze, the impact of behavioral biases on investment decision making of women investors because this investor segment is risk averse and equity investment comes with an inherent risk and hence investors tend to take support of their investment biases to take a decision. And the result has proved this assumption as statistically significant. The study is unique because the researcher selected the investment segment.

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