Özet:

The signs of the post-Fordist economy that are radically differentiating from Fordism and becoming fundamental productive forces, being at the peak of abstraction ability, and those that are not symbolic/immaterial or material, have been instrumentalized by almost all the disciplines in the contemporary world. It can be mentioned that the mental labor category, which belongs to the art worlds, is included in the market through cultural-economic processes. In this respect, We could say that aesthetic perception operations also play an instrumental role with communication methods. Not just to the field of art, expression and creativity that are related to all life have been incorporated into the processes of exploitation and exploitation by the neoliberal-culturalist policies. Labor forces have to be not only hard-working, successful, but also creative. How can each sector constantly talk about 'creative solutions' from each area? Antonio Negri and Michael Hardt have mentioned this before in the trilogy of Empire (2008): "(...) The existence of a hegemonic position in the labor process of informal and mental labor as well as the development of communication and information technologies have been directly involved in the production of surplus-value." It is necessary to take seriously the “creative expression” that has been so obsessed with the interest of contemporary capitalism in every situation as a social matter. Not only because it has a 'direct share in the production of the surplus-value' associated with capital (this share has been confiscated by current capitalism), but also, as Hardt and Negri (2008) point out, the immaterial 'mental labor' (...) must be treated with seriousness because of the possibility of resistance for multiplicity and a revolutionary opportunity. Mental labor opens a range of resistance. In this range, there are indications of the power of creative expression that resists control of art.

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