Özet:

The human being makes its consumption preferences towards foods with high nutritional value to be able to live a healthy life and to be able to protect against certain diseases. Among the bees that influence their consumption preferences, the mind comes first to honey. Although Turkey is ranked second in the world ranking in terms of honey production, the amount of honey consumed per person is far below expectations. In recent years, changes in consumer preferences have also expanded the scope of use of bee products, from food products, primarily honey, to cosmetics. In this study, the general characteristics and consumption preferences of bees products are revealed in the Bayburt scale. For this purpose, an important production center in Bayburt Province with 400 consumers face-to-face survey work was carried out. According to the results of the study, the frequency of consumers purchasing bees products is most directed to the ball, the ball is partially consumed together with pollen. The findings show that consumers pay attention to the brand when buying honey, while in the packaging of honey they prefer glass cups. In addition to this, consumers have learned that they trust the best known/known beekeepers and beekeepers when purchasing beekeepers and beekeepers, their preferences when purchasing beekeepers and beekeepers are used by the beekeepers and beekeepers themselves, the orders made through the internet and the TV ads are not trusted by consumers. These data indicate that consumer consciousness is formed to bees products.

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