Özet:

As a method that brands often use to build emotional bridges with consumers, history is presently carried out together through traditional and digital different mechanisms. This process, which generates the concept of trans-media historianism with different products of great importance in terms of visual communication in the popular culture (film, series, games, advertising, documentary, etc.). It comes to the day. Transmedia notes that the narrative is a form of narrative addressing the characteristics and habits of digital indigenous people who express the youth that effectively uses today’s digital communication technologies. In this study, the trans-media story is discussed in the context of the royal brand, through the example event of Prince Harry and Meghan Markle's Royal Wedding. As a newly married couple of the British royal family, Prince Harry and Meghan have been deeply interested in the world press since the beginning of their relationships. In this context, the pair is also of great importance in terms of the royal brand. The Royal Wedding is presented in the media as a modern fairy tale with different dimensions (persons, events, places, etc.) It is a narrative that is widely discussed by the participation/interaction of the audience and is enriched by the traditional and new media sharing. The study evaluates the Royal Wedding in the framework of the seven principles that Jenkins ranks for the trans-media story narration (publishability and depthability, continuity and diversity, immersion and extraction, the creation of the world, distinctivity, subjectivity, performance). The findings of the study show that the Royal Wedding, which constitutes a dimension of the representation of the royal brand in the media, carries the characteristics Jenkins pointed out in the context of the trans-media story.