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Ön-arka plan ilişkisi, dünyayı algılayış biçimimizi temelden etkileyerek her anımızda aktif bir rol üstlenir. Bir tasarım düşüncesinde de ön-arka plan ilişkisi, tasarıma yüklenen mesajı, tasarımın hedefini ve alıcıdaki sonuçlarını etkileyecek güçte bir ögedir. Bu doğrultuda çalışmamız, ön-arka plan ilişkisinin afiş tasarımındaki önemine odaklanmaktadır. Kimi zaman tek, kimi zaman da birden çok katmanlı yapıyla kurgulanan ön-arka plan ilişkisi, tasarımda uyumlu bir bütünlük taşımalıdır. Bu da ancak; tasarımın olanaklarında şekil, oran, boyut, hareket, perspektif, derinlik, denge, ritim, doku ve renk gibi pek çok kavram arasında saptanacak tutarlı ilişki-lerle sağlanabilir. Bu yüzden, tasarımcının ister tek ister çok katmanlı yapı içerisinde kurguladığı ön-arka plan ilişkisinde, hem tasarım hiyerarşisine hem de tasarımın ana fikrine daima sadık kalınmalıdır. Genel olarak afişin iki boyutlu düzlemi ön-arka plan ilişkisine göre harmanlanmaktadır. Tasarımın önemli yapı taşlarından biri olan ön-arka plan ilişkisi, aynı zamanda görsel bilginin in-şasına da yardımcı olmaktadır. Tasarımda öncelikle aktarmak istediğimiz bilgi ve mesajı özellikle bu yöntem üzerinden aktarırız. Bu yönüyle çalışmada, ön-arka plan ilişkisine bağlı olarak katmanlı yapının mesaja kattığı anlam örneklerle çözümlenmeye çalışılmıştır.
The front-back plan relationship takes an active role in every moment by fundamentally influencing our way of perception of the world. In a design thought, the front-back plan relationship, the message uploaded to the design, is a powerful object that will affect the design’s goal and the result in the recipient. Our work in this direction focuses on the importance of the front-back plan relationship in the poster design. The front-back plan relationship, sometimes established with a single, sometimes multiple layer structure, must bear a consistent integrity in the design. This can only be achieved by consistent relationships that will be determined between many concepts, such as shape, proportion, size, movement, perspective, depth, balance, rhythm, tissue and color. Therefore, in the front-back plan relationship that the designer establishes, whether in a single or multi-layer structure, it must always remain loyal to both the design hierarchy and the main idea of the design. In general, the two-dimensional plaque of the poster is mixed according to the front-back plan relationship. The front-back plan relationship, which is one of the important structural stones of the design, also helps in the stage of visual information. The information and message we want to transmit in the design first and foremost through this method. In this direction, the study has been attempted to resolve with examples of the meaning that the layer structure adds to the message depending on the front-back plan relationship.
The front-back ground relationship has an active role in every moment of our lives influencing fundamentally the way we perceive the world. In a design idea, the front-back ground relationship is an influential element that can affect the message and the target of the design and the interpretations of the receiver. In this context, the study focuses on the importance of the front-back ground relationship in poster design. The front-back ground relationship, sometimes formed with a single and sometimes with multiple-layered structure, must be compatible in design. However, this compatibility can be provided by consistent relationships among the possibilities of design, shape, proportion, size, movement, perspective, depth, balance, rhythm, texture, and color. Therefore, in the front-back ground relationship that the designer forms in a single or multi-layered structure, it must always be adhered to the design hierarchy and the main idea of the design. In general, the two-dimensional plane of the poster is blended according to the front-back ground relationship. The front-back ground relationship which is one of the most important touchstones of design also helps in the construction of visual information. In the design, we primarily convey the information and message we want to transfer through this method. In this context, the aim and the focus of the study is to analyze the meaning of the layered structure depending on the front-back ground relationship by using examples.
Field : Eğitim Bilimleri; Filoloji; Güzel Sanatlar; Hukuk; İlahiyat; Sosyal, Beşeri ve İdari Bilimler; Spor Bilimleri
Journal Type : Uluslararası
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