Özet:

Semiotics examines everything that involves a sign. Clothes are the set of signs containing meanings that are most commonly used in the life. Semiotics enters into the meaning universe of these signs and explores, uncovers and analyzes the signs that constitute this universe. Examining the clothes and clothes' complements using semiotic analysis technique will allow the discovery of hidden meanings in the signs. The idea that the discovery of the relevant meanings would make contributions in terms of culture constituted the starting point of this study, and it was aimed to examine the bridal clothes in Denizli by semiotic analysis technique. In the study, the examples of bridal clothes obtained in the field research which was performed in Tavas-Kızılcabölük and Çardak- Söğüt regions of Denizli were examined in accordance with the observation form prepared (clothes analysis form), and reference people were interviewed. The parts of clothes were analyzed and interpreted by using field-specific 3 scales prepared for semiotic analysis methods of Barthes, Saussure and Peirce. The semiological analysis of Ferdinand de Saussure and Charles Sanders Peirce was taken into account in the first scale in which the analysis was performed in terms of icon. In this scale containing the photographs and graphic drawings of clothes as icon, the cutting, style, color, material and decorative features of signs were analyzed in terms of the signifier and the signified. Roland Barthes' semiological analysis was taken into account in analysis scales for communication, system and syntax. In the analysis for system and syntax, the items such as the relationship between clothes' parts, wearing arrangement and usage properties were interpreted in the context of syntactic connection. In terms of communication, clothes were analyzed by discussing in terms of denotation and connotation, and an attempt to interpret the conveyed messages was made.

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