Özet:

Today, tourism, like many countries from economic, political, social and cultural aspects, has come to be one of the factors that closely influence the present situation and the future of Turkey. For this reason, tourism promotion and propaganda activities for improving, diversifying and increasing tourism activities have become more important. It has become a necessity to introduce Turkey's historical and natural beauties on a world-wide basis in a frame of contemporary understanding, to create a positive country image in front of tourists, and to create opportunities for tourists to travel on the country in this regard. The tourism relations established between the Turkic Republics that gained their independence in 1991 and Turkey have a special feature in this context. Azerbaijan is one of the countries that are important in this sense. The tourism relationship between Turkey and Azerbaijan has followed a rapid development and tourism has constituted a new field of opening as an effective element in strengthening the historical, cultural, political and economic ties between the two countries.  Within the scope of this study, touristic promotion and propaganda activities in Azerbaijan were evaluated based on the activities of Baku Culture and Promotion Counsellor’s Office in the foreign organization of Ministry of Culture and Tourism of Republic of Turkey. Thus, touristic relations established to develop relations between Turkey and Azerbaijan, which are two cognate countries, were discussed and information about recent developments recorded in this issue was given.

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