Özet:

The Internet is advancing rapidly in terms of becoming a distribution channel which can be easily accessed through consumers by virtue of the easy search functions, thus eliminating geographic boundaries and providing products and services with the most affordable prices and costs to the masses. Trust is a critical factor in any relationship since the essence of trade is establishment of mutual trust. Trust has a significant role in terms of realization of the shopping as well as continuity of the relationship as buyers and sellers implement the transactions without seeing each other in electronic commerce. The purposes of this research clarify the impact of consumers’ trust in online shopping on their intention as to shopping. Explanatory factor analysis has been applied to reveal the dimension of the trust for online shopping. Regression analysis has been performed for the determination of trust on online shopping intention. According to the results obtained in this study, three factors consisting of security systems used in website, the website’s reputation and the visuality and design of the website have been found to have impact on intention of online shopping.

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