Özet:

This study has been conducted in order to determine the factors which affect the price of the used cars. The data for a specific brand were collected from a used car e-market in Turkey. The main effect and two way interaction effects of factors on the price of the used car was determined. The results revealed that such factors as engine type, feature type, gear type, damage condition, and so on have been statistically significant factors. On the other, ad location was found to be insignificant. Although color and the kilometer of the car did not have main effects, they have two way interaction effects with the other factors. The results indicate that such analysis can be valuable not only for the buyers but also for the sellers. Therefore, it is recommended that such analysis can be provided in the e-markets for used cars.

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