The article defines the approaches to the interpretation of innovation, on the basis of which reveals the content of the concepts of "banking innovation" and "innovative banking product". Based on the analysis of commercial banks ofUkrainemissions proved customer-proven innovation banks. Investigated signs referring bank products (services) to innovate.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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