Abstract:

In this study, the contribution of age to individual values and impact of political generation belonging are researched based on the generations of '68 and '78, and the generation after Özal. Data has been collected through 301 surveys applied to members of associations and foundations expressing themselves based on belonging to certain political generations, internet groups, university students, and university alumnus in Istanbul. With 29 value items, eight value dimensions of Schwartz's Value Survey have been reached. The first hypothesis tested was that being old will lead to increased conservation and self-transcendence rather than self- enhancement and openness to change in values. According to the second hypothesis, apart from the age, belonging to different generations leads to believing in different values. And the third hypothesis is that gender, knowing more than one language and higher education generate value differences. In this paper, I shall present a  research question inquiring if high incomes generated  differences on “benevolence”, being married on “competence, environmentalism and stimulation” and working position on “competence” values. As a result of this study, the hypotheses and the research question were partially supported.

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