Atıf Sayısı
42
Görüntüleme
74
İndirme
48
(Brand Valuation Methods And Reflection of Brand Value to Balance-Sheet)Different definitons of brand value is excited different brand valuation methods and arised big differences among brand values that are calculated by different methods. However, true calculation of brand value is an important point for especially accounting. Only if, it can be used in accounting and reflected in balance-sheet. Because of this reasons, this study, is emphasized on meaning of brand value, brand valuation methods, checked out comperatively, settings in international accounting standarts with settings in Turkish accounting application, and at last, a suggestion is offered.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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