Özet:

The experience of the rapid advances in high technology industries in the recent years and continuous increase in the number of the firms in this market caused growing competition wars. As a result of these developments, it is observed that the consumer requests are focusing on "more economical and functional" products. This direction of the consumer demands caused manufacturing firms to search for "new products" which aim to satisfy consumer demands. Thus, the concept of new product categories under “multifunctional products” have emerged. In recent years, the products in this category have been gradually differentiated and the consumers’ interests in these products have continuously increased. It has become an issue to investigate if multi-functional products really meet consumer needs

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