Özet:

in the scope of research, iktisadi and administrative sciences were intended to test the structure validity of the attitude scale for the social media ads developed for students in the faculty, draft scales consisted of 28 articles and the data obtained were analyzed firstly the clarifying factor analysis was applied in this stage, as a result of analysis, there were 4 factors that have not been collected under no factors and contain 20 substances, then the correct factor analysis of the determined factors is determined to perfectly adapt the data of the obtained model, therefore, the validity of the attitude scale developed by open factor analysis was confirmed by the appropriate factor analysis and the administrative scale of the students were highly recognized in order to measure the administrative level of the media scale of the social media scale of the administrative science and the administrative level of the researches, and the administrative level of the researches, and the researches, and the media scale of the media scale of the administrative degree of the administrative values of the administrative media scale of the media scale of the researches, which were determined to be used as a result of the administrative media scale of the media scale of the administrative media scale of the media scale of the administrative media scale of the media scale, which were determined to be used in the