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Dondurma Tüketimi Tercihini Etkileyen Özelliklerin Konjoint Analizi İle Belirlenmesi

2016

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Alphanumeric Journal

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Abstract:

Bu çalışmada konjoint analizi yöntemi ile tüketicilerin dondurma tercihlerini belirlemeye yönelik bir araştırma yapılmıştır. Yapılan bu araştırmada, Ankara ilinde ikamet eden farklı yaş gruplarındaki 350 tüketicinin katılımıyla konjoint analizine yönelik bir anket uygulanmıştır. Araştırma sonuçları özellikle kadın ve erkek tüketiciler üzerinde ayrı ayrı analiz edilmiş ve dondurma tercihinde farklı kriterlere önem verilip verilmediği ortaya çıkarılmaya çalışılmıştır.

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Investigating The Factors Which Are Effective On Ice Cream Consumption Of Consumers

2016

Journal:

Alphanumeric Journal

Author:

DOI:

10.17093/alphanumeric.277739

Abstract:

In this study, the ice-cream preferences of consumers have been investigated with the conjoint analysis. In this research, 350 consumers in different age groups in Ankara responded the questionnaire for the conjoint analysis. Research results especially on women and men consumers were analyzed separately and aimed to find different criteria for consideration in the choice of ice-cream.

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Field : Sosyal, Beşeri ve İdari Bilimler

Journal Type : Uluslararası

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Dondurma Tüketimi Tercihini Etkileyen Özelliklerin Konjoint Analizi İle Belirlenmesi

2016

Journal:

Alphanumeric Journal

Author:

DOI:

10.17093/alphanumeric.277739

Abstract:

Keywords:

Investigating The Factors Which Are Effective On Ice Cream Consumption Of Consumers

2016

Journal:

Alphanumeric Journal

Author:

DOI:

10.17093/alphanumeric.277739

Abstract:

Keywords:

Citation Owners

Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus Access
If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.

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Alphanumeric Journal

Metrics

User Guide

Menu

Mendeley

Endnote

Dondurma Tüketimi Tercihini Etkileyen Özelliklerin Konjoint Analizi İle Belirlenmesi

2016

Journal:

Alphanumeric Journal

Author:

DOI:

10.17093/alphanumeric.277739

Abstract:

Keywords:

Investigating The Factors Which Are Effective On Ice Cream Consumption Of Consumers

2016

Journal:

Alphanumeric Journal

Author:

DOI:

10.17093/alphanumeric.277739

Abstract:

Keywords:

Citation Owners

Attention! To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus AccessIf you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.

Similar Articles

Alphanumeric Journal

Metrics

Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus Access
If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.