Özet:

TV genres have always been in a transformation process because of cultural and economical-political reasons. Being hybrid, with regards to their genres, day time programs also got also their shares from this transformation. Marriage programs became the most attention-grabbing format among the day time programs in mainstream TV channels. Marriage programs, a lot of examples of which could be found on national TV channels and which were broadcasted until 2017, drew attention as a controversial field with regards to not only broadcasting but also to their themes and guests within the programs. Together with their success, these programs were widely criticized and were banned with a decree-law on April 29, 2017. Thus, being the research subject, the program titled as “Esra Erol’da”, amended its content although went on its broadcasting with the same title. Being chosen as it used to get the highest ratings within this format, five episodes of Esra Erol’da program between the dates March 05-09, 2018 was recorded and ideological discourse of the program was suggested through discourse analysis technique. With this transformation, the program has become an arena where the language use and representations were structured more meticulously, social events were brought up to the agenda and some problems of social life were discussed. Nevertheless, this new format is still displaying private issues of the people attending the program and could not get rid of the content in which the matter is made visible but (mostly) not resolved and dramatic effect is gradually risen and finished at the end like a drama. In the last analysis, the problematic content structure of the day time marriage programs, which changed shell, keeps its existence after evolving.

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