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The Internet has a great importance in the tourism sector as it is in every sector. The tourism sector uses the internet for the marketing efforts of touristic products. Businesses operating in the tourism sector, which are especially labor-intensive, have many e-services, especially e-mail. E-service providers give importance to the quality of the services they offer and desire to improve loyalty due to customer satisfaction. The purpose of this study is to measure the effect of quality of travel services purchased by consumers on the online environment on their satisfaction and loyalty. Data from 480 participants were tested using multiple regression analysis. The results of the research reveal that e-satisfaction is the mediator of the relationship between e-service perception and e-loyalty. The impact of the quality of the services offered in online travel exchanges on e-loyalty tendency is realized with e-satisfaction.
The Internet has a great importance in the tourism sector as it is in every sector. The tourism sector uses the internet for the marketing efforts of tourist products. Businesses operating in the tourism sector, which are especially labor-intensive, have many e-services, especially e-mail. E-service providers give importance to the quality of the services they offer and desire to improve loyalty due to customer satisfaction. The purpose of this study is to measure the effect of the quality of travel services purchased by consumers on the online environment on their satisfaction and loyalty. Data from 480 participants were tested using multiple regression analysis. The results of the research reveal that e-satisfaction is the mediator of the relationship between e-service perception and e-loyalty. The impact of the quality of the services offered in online travel exchanges on e-loyalty tendency is realized with e-satisfaction.
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