Özet:

Mission may be defined as “a long term goal or task to distinguish the organization from similar organizations” from management point of view. A well-defined mission description of an organization will help the organization to express its goals clearly and realistically. Today the missions of a modern university have been identified in the literature as “instruction, research and providing service to the society.” When universities are evaluated according to their functions, they are divided into two groups as “research universities” and “vocational universities.” In this article, we attempted to identify what the missions of Pamukkale University, today and in the future, are according to its inner and outer shareholders. In view of its shareholders, the missions of Pamukkale University today, in turn, are “instruction, providing service to the society, research and leadership,” but, in the future, “providing service to the society, instruction and leadership.”

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