Özet:

Corporate social responsibility refers to the responsibilities that businesses under take voluntarily against the collective, economic system and nature. It contributes to there cognition of businesses in society and supports the shaping of corporate image in a positive way. In addition, this sense of responsibility is now beginning to take place within the criteria of consumers’ businesse valuation. Due to its importance, a research was conducted to determine the effect of corporate social responsibility activities on consumer behaviours. Therese arch was conducted in the form of descriptive research and relational screening model. In this method, survey technique was used as the primary means of obtaining data. Students of Selcuk University in the academic year of 2017-2018 constituted the population of there search. Convenience sampling method, one of the non-randoms ampling methods, was used within this population due to time and costconst raints of there searchers and 490 samples were determined. SPSS 20 statistical program was used in the analysis of the data. Frequency distributions and demographic characteristics of respondents were examined; reliability tests and correlation analysis were conducted. It was found out that general attitudes of students to wards social responsibility practices had an effect on consumption behaviour.

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