Özet:

Starting from the point of increased importance of international competitiveness, the aim of the study is; to determine the competitiveness levels of Turkish industries in EU (15) market, which is the most important target market for Turkey. In this study, Export Similarity Index, Balassa's Index and Vollrath's Index are used. According to the results, Turkey's rival countries are Poland, Romania, Portugal, China, India, Indonezia, Italy, Tayland, Slovenia, Morocco and Israil in European Union (15) Market. According to analyze of comparison with competitor countries, Türkey has competitive power at the Labor-intensive goods and Raw material-intensive goods. However it has been seen that some of easily and difficultly imitableresearch oriented industries, particularly capital intensive industries, have potential of competitive power. Furthermore, It is founded that Turkey has higher competitive power against rival countries which except from European Union

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