In this study, it was intended to provide a strategic contribution to the process of the identification and formation of businesses’ product portfolio by using data mining techniques. An application was made on the data of institutions which exchange funds, using Association Rules, as a data mining technique. It was aimed to investigate whether there is an association rules between different funding instruments while competing firms exchange funds and determined the presence of 52 rules with Tertius algorithm. Benefits of using these rules were presented as a proposal to firms in their products portfolio planning
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
Benzer Makaleler | Yazar | # |
---|
Makale | Yazar | # |
---|