Özet:

Travelling to other countries to get health service is not a new phenomenon. But the effects of globalization have led to the development of medical tourism as a new economy. Turkey, which offers price advantage, touristic beauty and well equipped health institutions; is one of the choice for medical tourists who seek to medical treatment overseas. Under the purpose of examining the motivational behaviors and perceptions of the medical tourists in Turkey, data were collected through survey method and the field study was conducted on 172 medical tourists overall the Turkey. According to the results, there is a significant relationship among each of the promotional strategies, perceptions of values, perceptions of service quality and; overall satisfaction and future intention.

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