Özet:

The purpose of this study is to identify how health tourism is approached in Turkey and to analyze the current situation by considering newspapers. Health tourism is becoming more important for countries in the economic and social aspects. Turkey is a country with many opportunities on this evolving branch of tourism. At the crossroads between East and West, Turkey is on its way to become the next “center of attraction” for the global health tourism market. In this study, health tourism was approached initially in a conceptual framework. Then, the previous studies regarding health tourism. In the last part, the paper news related to health tourism was analyzed through content and textual analysis. The population of the study was composed of the online papers which broadcast their archive. “Hürriyet” which is one of the newspaper with the widest circulation was used as the sample and the news with regard to “health tourism” between July 20, 2014 - July 9, 2015 were examined. The study was conducted on 30 news. Key Words: Tourism, Health Tourism, Turkey, Newspapers.

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