Özet:

In today’s environment where the influence of the information economy is felt, the role of the internet on marketing is rapidly increasing. Digital marketing, content marketing, online marketing, which can be gathered under many titles; the concepts that express marketing activities through information technologies are referred to along with "Growth Hacking" (Growth Hacking). Growing piracy is a concept that is often used to expand online enterprises quickly through digital marketing and software tools. But this growth can be 1,000 times or 1,000,000 times. There is no limit. Many companies such as Twitter, Airbnb, Zynga, Zillow have grown millions of times with 0 capital. Scientific research is available in contrast to the attraction and necessity of the concept. There was no scientific paper in literature. The purpose of the study is to explain, compile and provide the concept of Growth Piracy to scientific literature. The concept, because it promises to be amongst small, big, was used as a metafor for the "War of Liberation". In the article, the specific information and analysis that concerns the field of engineering has not been detailed. Due to the lack of scientific resources, they are often referred to to the Internet sources. In the study with the field summer scan method, there were 3 basic findings: 1. The growth of piracy has unlimited content, just like the internet. The need for regular information and information is increasing. There are very few scientific sources on this issue. The concept of scientific literature must be gained. 2nd Unethical actions may not be hosted by preventive mechanisms or may encourage ethical exclusion. Cybersecurity specialists must find legal application within the countries that fully operate the law of the information economy. and 3. Studies on growth piracy should not only remain from a marketing and engineering point of view and should gain multidisciplinary understanding.

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