For the firms trying to reach their customers online, it is necessary and important to know the reasons behind these individuals’ behaviors to shop on the Internet and prefer not to shop on the Internet. It is also obvious that individuals’ attitudes and perceptions on technology usage and adoption would shape these firms’ strategic, managerial and technological decisions. Various studies on Internet shopping revealed that online shopping behavior diversifies with individual shoppers’ characteristics. In this study, socio-demographic factors effecting The most frequently purchased item on the Internet is CD/DVD and the most used service is online banking. The major benefit of online shopping is the complete perceived control and decision making ability of individual. Besides, gender, marital status, income, Internet usage frequency, Internet usage experience and the place where Internet is accessed have appear to affect individual’s online shopping behavior.
for the vehicles trying to reach their customers online is required and important to know the reasons behind these individuals’ behaviors to shop on the ınternet and prefer not to shop on the ınternet ıt is also obvius that individuals’ arguments and perceptions on technology usage and logic would shape these devices’ strategic managerial and technological decisions existius studies on ınternet shopping philosophy that online shopping behavior diversifies with individual shoppers’ specifications ın this study sociodem factors effecting where the majority of foreign exchanges are available in the online shopping experience of the most common choice of the banking online shopping experience in the current exchange
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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