Özet:

Brand Marks are kept in touch continously with consumers via advertisements. Nowadays, advertisement organs have diversity with become prevalent of mass media and as a result of this individuals are in interaction relationship with advertisements while they live their own lives. Advertisements which created for awareness and different requests impending foremost sense of buying, have clear or private messages in it. To reach messages or not, individuals who are in interaction directly proportional with success of advertisement, realising this signification by the meaning of scientific is possible with semiotics. In this research in order to provide the development of fashion advertising for future research and studies. The fashion advertisements which have include death theme analysed with A.J. Greimas's meaning theory

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